Yesterday I put into place the first part of my plan to mooch as much free cash out of my purchases as I can. It was easy - I went to the grocery store and bought a combined $100 in gift cards to other stores where I was planning to shop.
My grocery store shopper's club keeps track of your purchases, and every $50 you spend gets you $0.10 off per gallon of gas at their stations. Given how expensive groceries are now, it doesn't take much to whack quite a bit off the price of a fill-up ... especially since the gift cards count as double points toward my gas discount. So $100 = $0.80 off per gallon, which if I wait until I'm on fumes and almost fill my gas tank translates to as much as $12.
And I paid for the cards with a credit card that gives me cash back on my purchases ... where I earn twice as much for grocery purchases. That means I earned about $2 from the credit card company.
And when I made my purchases today, anything in excess of the amount of cards I purchased went onto the same credit card, which is the one linked to my UPromise account. I earn UPromise money at Bed Bath and Beyond for any purchases made with that credit card, so that's another $1 or so. And I get the cash back on the credit card purchase, too, which is another $1 or so.
So basically it boils down to this: Buying the gift cards at the grocery instead of just paying with the credit card at the store earned me up to an extra $13, in addition to the $3 I would have earned if I just used the credit card linked to the UPromise account. Not too shabby, considering I was at the grocery store anyway, and I was going to buy the same stuff at the same stores whether I had gift cards or not.
Now, I know why the companies offer their cards for sale at the grocery. They're hoping that if you spend $25 on a gift card from Bath and Body Works, and your total comes to $22, you'll throw in an extra purchase so you won't have to carry around a piece of plastic that only has $3 left on it. If you buy one extra thing in addition to what you would have bought if you weren't using the gift card, they're making money off of you. But if you have the willpower (and purse space) to walk away from the extra purchases, gift cards that earn you extra grocery store credit can be a very deal.
Now I plan to go clean the store out of Home Depot cards so I can buy a new sink for our bathroom ... bwahahahahahahaha!
Thursday, May 08, 2008
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2 comments:
I think that the companies push the gift cards with the hope that they will not be redeamed. I remember reading that roughly 20% of gift cards are never used.
A boss of mine bought gift certificates for all her employees for the holidays... except none of them had any money on them!
Apparently the store she bought them from never activated the cards. Most employees didn't want to raise a fuss or make the employer go through more efforts to fix the problem. The end result? The store made a ton of money without providing anything.
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